“About me”

I develop hard-working brand communication initiatives to help strengthen existing brands or to build healthy new brands from scratch – with the ultimate goal of helping you sell more products and/or services.

Over time, working for major advertising agencies both in New Zealand and Australia, I have been responsible for key strategic and creative core concept work on a large number of iconic brands such as; Ansett Airlines, TV3, Sky City, Dominion Breweries, Johnnie Walker, Cadbury, General Motors, Europa Oil, Yoplait, Whitcoulls, Griffin’s, Streets Ice Cream, Barclays Bank, Frucor Beverages (Fresh-Up, V, Just Juice), Honda, Rexona, NZ Woman’s Weekly, Carlton & United Breweries, Greggs Coffee, Tip Top, Heinz Wattie’s and Fisher & Paykel – to name just a few!

Back in 2000, I decided to peel away and set up my own specialist brand–building consultancy. Since then, I have developed brand campaign work for many other significant businesses (e.g. Frucor, Heinz Wattie’s, Ch’i International, Easiyo, CottonSofts, YMCA). But I really enjoy working on many, much smaller brands too – ones that you may not be as familiar with, but that have gone on to become significant brands in their own fields, as well.

How about an obligation-free overview of your brand?

If you feel that your business would benefit from some Creative Brand-aid, I’d love the opportunity to discuss how best I could help you in that process.