Brand Strategist/Ideas Person
I develop hard-working brand communication initiatives to help strengthen existing brands or to build healthy new ones, right from scratch – with the ultimate goal of helping sell more products and/or services.
Over time, working for major advertising agencies both in New Zealand and Australia, I have been responsible for key strategic and creative core concept work on a large number of iconic brands such as; Ansett Airlines, TV3, Sky City, Dominion Breweries, Johnnie Walker, Cadbury, General Motors, Europa Oil, Yoplait, Whitcoulls, Griffin’s, Streets Ice Cream, Barclays Bank, Frucor Beverages (Fresh-Up, V, Just Juice), Honda, Rexona, NZ Woman’s Weekly, Carlton & United Breweries, Greggs Coffee, Tip Top, Heinz Wattie’s and Fisher & Paykel – to name just a few!
Back in 2000, I decided to peel away and set up my own specialist brand–building consultancy. Since then I have developed brand campaign work for many other significant businesses (e.g. Frucor, Heinz Wattie’s, Ch’i International, Easiyo, CottonSofts, YMCA). But I have really enjoyed working on many, much smaller brands too – ones that you may not be as familiar with, but that have gone on to become significant brands in their own fields, as well.
How about an obligation-free overview of your brand? I am more than happy to chat, answering any queries you might have and ultimately provide an overview of the communication side of your business. I don’t believe in change for change sake and if I feel things are working well, then I will tell you so. But if I sense your brand needs some extra assistance, then I’ll guide
If you feel that your business would benefit from some Creative Brand-aid, I’d love the opportunity to chat with you as to how best I could help in that process.